Author: Forward_Web

Is Remarketing a part of your on-line marketing strategy for Adwords and Facebook Campaigns?

Posted on by Forward_Web

 

If the term “Remarketing” is unfamiliar to you. Remarketing involves targeting people who have already viewed something on your web site or demonstrated interest in your products or services. It offers a means of re-engaging people who might have been browsing pages on your site, but did not follow through with a conversion (purchase, submitting a contact form..ect).

 

Consider that according to AdRoll, typically only 2% of consumers will convert the first time they visit a website, with most conversations occurring on the 2nd or 3rd visit. With this in mind, wouldn’t it make sense to re-target your first time visitors to increase your conversion rates? Absolutely. Implementing a Remarketing Strategy is a good way to take your on-line marketing efforts to the next level.

 
So how exactly do you re-market to your Google and Facebook Audiences? This is where enlisting the services of an experienced agency will come in handy as there is too much to cover in a simple post. Not to say you could not dig through the Internet for the answers, however wouldn’t your time be better spent elsewhere? Let us do the work for you, to set-up a free consultation visit us on-line at http://forwardweb.net/web-consultation/

What is Google AdWords?

Posted on by Forward_Web

 

 As Google explains:

“Google AdWords is Googles on-line advertising program, the program allows you to create on-line ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.”
 
Although there are many advertising avenues available for your website and business. Google still reigns supreme for two of the following reasons:
 
1. Googles massive reach

Google handles an obscene 2+ trillion searches per year. Thats over 5 billion searches per day.

Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the Internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
 
2. Harnessing intent

The biggest difference between the people you’re reaching with Google AdWords and the people you’re reaching with other forms of advertising is their intent.

On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for pictures of friends and family, memes, updates..ect. And when you advertise to someone who doesn’t want to be advertised to, your conversion rates are going to be much lower. On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something.
 
With that being said, other advertising avenues like facebook, Instagram..ect all have value, so we are not advocating becoming a Google Maxamilist. However we do encourage business to not shy away from the effectiveness of utilizing Google Adwords to drive physical or digital traffic to your business.
 
Want to learn more about how we can leverage Google Ad-words to increase your business visibility, sales and inquiries? Send us a message or set-up a consultation at: https://forwardweb.net/web-consultation/

What makes a good website?

Posted on by Forward_Web

 

The answer to this question can quickly be determined by first establishing a purpose and settings some objectives for your website.

As an example, lets say you have a restaurant with the following goals

1. Increase Returning Customers
2. Increase New customers.

 

Now that we have established the purpose of your website, we can focus on objectives.

Increasing Returning Customers: What are some ways we can bring back customers through your website? First, we want to make sure the basics are covered by ensuring information returning visitors are interested in (Menu’s, Location, Hours..ect) are easily accessible. The second is we might want to offer (in a non-intrusive way) some form of incentive for the visitor to come back to your restaurant (i.e sign-up for our newsletter and get X amount off..ect).

 

Increasing New Customers: What are some ways you can bring in new customers through your website? Making sure your on-line presentation is solid by placing inviting pictures, descriptive and easily accessible menu’s (with pictures of food items) + call to action (exclusive first time customer coupons via none intrusive click here button’s).

 

In closing, what ultimately makes a good website is how well your website is meeting objectives. Since every business is different, what ultimately makes a good website will differ from website to website.

What is SEO?

Posted on by Forward_Web

 

Question: What is SEO?

Answer: SEO stands for “search engine optimization.” It is the process of getting traffic from “free,” “organic,” “editorial” or “natural” search results through search engines like Google (not to be confused with Paid, Cost per click campaigns).

Question: With so much competition on Google and priority placement being given to those paying for Clicks, is Search Engine Optimization still worth it?
 
Answer: Absolutely, however SEO in-itself should not be the entire focus of your campaign and there is no one-size fits all solution for SEO. Different website sizes, demographics, competition..ect all require each website and business to be analyzed individually. Further, if increased visibility is the objective, an increase in sales or lead generation is the ultimate goal. Therefore the strategy should not just involve SEO, but also landing pages, content marketing, social media and Paid Advertisements (Google, Facebook, Instagram..ect).
 
Question: How Much Should I Pay for SEO?

Answer: Assuming you have already set aside a budget for web marketing, how much of that budget gets diverted to SEO should only account for a portion of your total budget.Although this number can vary, at Forward Web we place this number to around 10-25% of your total budget.
 
SEO and Web Marketing in general can be very complex, however Forward Web is here to help simplify the process for you. Our consultations are always free because we believe that an educated consumer, helps us produce better results, not to mention, we value relationships. If you have any questions about the state of your Internet presence or web marketing, feel free to give us a call, send us a message, we look forward to hearing from you.

How much should you pay for a website?

Posted on by Forward_Web

 

$10, $100, $1000, $10,000??

If you’ve tried to find an answer to this question and have found your-self confused by the wide variety of price points. You are not alone. So how do you muddle through the noise? Unfortunately there is no short answer to this, however we can provide some basic guidelines to help you navigate through the Internet of answers.

 

1. As a client, understand there is no such thing as a free website. Domain names, web hosting, templates, programming, general labor, time (on both sides) are some of the services and components needed to deploy a website, none of which are free. However this does not necessarily mean you have to pay X amount of dollars, there are many scenarios where paying $250 per year is a very viable solution. however there are other scenarios where paying $1250 or $12,500, even $25,000 are all very well justified. Much like a building a house, costs will vary depending on the scope of your project.

 

2. Avoid asking your tech savvy friend, colleague, family member or anyone else who builds websites on their spare time for pricing information. They are either going to give you a low-ball offer or grossly over-charge, because although they might be experienced enough to put together a few websites, they likely do not build enough websites to understand the market, or the scope of your project.

 

3. Talk to companies (at least 3) that specialize in building and deploying websites and ask for quotes. Once you get your quotes ask questions so you fully understand the basis behind the price you have been given. Don’t just settle for a price, make sure you get a thorough explanation on the costs and time frames associated with the build and maintenance of your website.

 

Still have questions? We have answers. Contact us for Free Web Consultation at: https://forwardweb.net/web-consultation/

Where do you host your content?

Posted on by Forward_Web

If your answer is; I don’t know, facebook, instagram, weebly, squarespace or any other platform where you do not have the means to back-up or migrate your data. Its time to re-think about where you are storing and hosting your content.

 

Ask your-self this, if your website were to disappear as you are reading this post, do you have a re-course? If your Instagram or Facebook page were permanently deleted, do you still have a means for reaching your audience?

 

The answer is simple. Make sure you have an open-source website that you can easily back-up or migrate, while also ensuring you are keeping your website updated with the same, engaging content you are posting to social media. Your website should always be at the center of your business internet activity.

Does My Website Need A Website?

Posted on by Forward_Web

 

Quick recap on the importance of having a website for your business, however most importantly, setting objectives to ensure your website is a success.
 

Forward Web is Live in Singapore!

Posted on by Forward_Web

 

With our ever expanding clientele, we are pleased to announce we now have a new server location in Singapore.   If you have a target audience that is located near and around South East Asia (India, Australia, Malaysia..ect), with our premier Tier 3+ location in Singapore. Your visitors in the region can now connect to your website with reduced latency and increased speed.

 

To set-up your website in Singapore, simply head over to our website, select your shared plan and select Singapore as your preferred location: https://secure.forwardweb.net/cart.php?gid=1

 

Where would you like to see us expand to next?

3 Reasons to Set-Up a Web Hosting Account with Forward Web

Posted on by Forward_Web

 

1.You have an idea you want to share with the world.  Whether its a blog you want to publish (for fun, profit or both), a new business you are starting (to display or sell your products and services) or to display your portfolio (photographer, designer..ect). In order to accomplish these tasks, you’ll need the tools to build your website that come standard with every web hosting account (domain name, website builder, internet space, security) .

 

2. You want to start communicating with your clients in a more professional manner. First impressions are everything and if you are still giving clients or potential clients a email that includes @gmail, @hotmail..ect. Chances are, you are not making the best first impression. With a web hosting account you’ll be able to set-up your email@yourprofessionaldomainname.com

 

3.You’re simply tired of your existing web host. Lets face it, all web hosts are not created equal. If you’re experiencing poor website support, downtime or maybe you are finding your current web host lacking in tools and availability, its time to switch.

 

what is web hosting

But Wait… What Exactly is Web Hosting?

If you have never heard of web hosting prior to reading this post, its ok, your not alone. Web hosting is the driving force behind every website. Without web hosting, you can not have a website. Therefore here are the typical components you should expect with any web hosting account you plan on setting up (as these are all essential to the success of your website).

 

1. File storage:

The image, text, and design files that make your website look like it does are stored on a server – a computer maintained by your web hosting service. Think of this like a computer you are renting for the sole purpose of storing and accessing your website from anywhere in the world.

 

2. Software and Tools:

Website stats, email, website builders. Every web hosting account should come equipped with everything you need to manage, build or maintain an already existing website.

 

3. Uptime and Speed:

The amount of time when your site files are available to visitors is what we refer to as “uptime.” Uptime of 99.9% is the industry standard for web hosts. You don’t want guests to drop by and find that your website is unavailable or moving slower than molasses, expect and demand consistent up-times and availability from your web host.

 

4. Support and Security:

On the internet, pranksters and criminals are always trying to break into servers, files, and sites to cause mayhem or steal data. Your web host’s security measures protect your site from break-ins, just like your home security system keeps people from breaking into your house. A great web host will ensure the server your website is hosted is well protected, while also providing support for any issues related to your website.

 

Is your website optimized for conversions?

Posted on by Forward_Web

Part of operating a business in 2018 is ensuring your website is optimized for conversions. Here are some basic questions and points to consider when building your new website or analyzing your current website.
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1. What content are your visitors going to be most interested in or accessing the most?
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2. How do you plan to capture visitor information (email, phone numbers..ect) and is the method going to be done in a non-intrusive manner?
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3. How do you plan to engage your new website visitors so they convert into leads and sales?
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If you are just starting a new website en-devour, take a moment to see what your competition is doing and put yourself in the seat of the consumer. Take the goods, leave the bads and plan on incorporating the goods into your website as a starting point.
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If you already have a website, dont be afraid to reach out to your encourage user-base and ask for general feedback. Here are some good questions to ask:
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– Do you find our website easy to navigate through on your mobile device?
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– If applicable, how easy is it to make a purchase through our website? If difficult, what areas do you find the most difficult?
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– Is there any content or information you would like to see displayed on our website that currently is not.
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– What are any issues or new features you would like to see implemented into our new website?
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To encourage your existing users to provide useful feed-back, offer a coupon for participating or an opportunity to win a prize for completing the survey.
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